McDonald's
Happy Reading
Brief
McDonald’s partnered with Cathy Chui Lee to create a series of books for the iconic happy meal to support the Ronald McDonald House. Part of every Happy Meal sold would be donated to the charity organisation. The restaurant chain and their agency approached us to create a film that would promote the cause and the charity itself.
Solution
We created a film that gave viewers a unique look into the Ronald McDonald House. Allowing the public to see all the great help it can offer with its donations. As part of the film, we featured Cathy, Sammy Lee and a family that used to live in the house.
