The Executive Centre
Work Better
Brief
The Executive Centre creates premium workspaces around the world. However, their marketing content has been quite direct and corporate in nature. The company’s video department approached us to handle the creative direction for a new campaign. They wanted to create something more personal, fun, and down-to-earth.
Solution
We created the ‘Work Better’ campaign, which pokes fun at the aspects of office life that everyone dislikes, and contrasts them with how these things are significantly different at The Executive Centre. In the campaign, we follow Ryan as he reflects on his previous office setup and relives the various challenges he had to endure.
Results
The films were published and used for an ongoing advertising campaign on social media.
