Logitech

G502 X Aluminum Edition

Brief

Logitech has been creating one of the best gaming mice for 10 years. To celebrate the success of the mouse, they created 502 units of a special edition aluminium version. They approached us to create a promotional video about the limited edition.

Solution

We created a film that goes beyond the product. We travelled to Mainland China to film all the different processes required to make the special edition mouse. We captured the factory and mechanical processes cinematically and created a film that showcases the automated and futuristic process of creating the technology of today.


Details

Title:
G502 X Plus Aluminum Edition
Content Type:
Product Promo Making Of
Platforms:
Online and Social Media/dd>
Deliverables:
1 x Product Promo and 1 x Teaser

Credits

Director:
Vikash Autar
Cinematographer:
Zell Cheung
Editor:
Mart Sarmiento
Colourist:
Chung Chow

Client:
Logitech
Agency:
Culture Kid Creative

SERVICES PROVIDED

Creative, Scripting, Directing, Production, Post-Production, Sound-Mix