The Benchmark Series
The Australian Television industry is losing a lot of advertising revenue to online platforms. The channels came together and started the ThinkTV organisation to inform advertisers about the efficacy of television advertising. The organisation and their creative agency approached us to create a series of explainer videos.
We designed and animated explainer videos in a unique style. High-end pieces that fit the quality of work you’d expect from the television channels with a distinct look and feel that was used across all other promotions by the organisation.