DBS

Portraits of Purpose

Brief

DBS Bank partnered with CNN Create to develop a series of films that would put a spotlight on the amazing work its clients do around Asia. The agency approached us to lead the project creatively around Asia and produce the Hong Kong film on the ground.

Solution

We worked with CNN and DBS to find truly inspiring stories connected to the bank. From a farmer in India who turned her life around by switching to organic cotton to a bird conservationist in Taiwan who makes sure birds thrive around a newly built solar power plant.


Details

Title:
Portraits of Purpose
Content Type:
Branded Content
Platforms:
Online and Television
Deliverables:
7 x Content Films

Credits

Creative Director & Director:
Vikash Autar
Cinematographer:
Zell Cheung (Hong Kong Film)
Producer:
Janet Ho (Hong Kong Film)

Client:
DBS Bank
Agency & Publisher:
CNN Create

SERVICES PROVIDED

Creative, Scripting, Directing, Film Production