HONG KONG TOURISM BOARD
Nightlife Series
INTRODUCTION
Hong Kong is famous as a top nightlife destination. From innovative cocktail bars to bustling clubs and live music spots. However, Hong Kong’s nightlife has been struggling. Covid-19 caused venues to temporarily close and shut down the industry for months.
CHALLENGE
We were approached to promote a part of Hong Kong that was struggling. To promote venues that were potentially on their last breath. We were tasked to create a campaign that would invigorate Hong Kong’s nightlife.
Even though restrictions were becoming more flexible many people were still worried to visit the busy bars and lively Lan Kwai Fong and SoHo districts. It was crucial to show Hong Kong’s nightlife was safe and back to normal.
SOLUTION: THE NIGHTLIFE SERIES
We produced the Hong Kong Interactive Nightlife Series. We worked with many of our favourite food and beverage venues in Hong Kong to create vibrant content that went in-depth.
We created in-depth stories about each venue where mixologists and locals were able to share their love for Hong Kong’s nightlife. In the videos, we go beyond as we dive into bar owners’ histories and the evolution of Hong Kong’s nightlife over the years.
SOLUTION: PERSONAL AND CONNECTED
As always, we created a series that connects on a personal level. Putting the people of Hong Kong in the spotlight to make the bars even more approachable to the audience.
All videos were published individually and also part of a special connected interactive series on YouTube where the viewer can click their own journey together.
