Hong Kong Tourism Board

Of Course in Hong Kong

Shopping and Fun
Food and Drink
Nature and Adventure
Art and Culture

Brief

The Hong Kong Tourism Board aimed to engage Filipino travelers across Southeast Asia, a demographic known for their social media expertise and keen interest in the latest Instagram and TikTok trends.

Solution

We selected four well-known Filipino Hong Kongers, each celebrated in distinct fields. With this exceptional cast, we developed a Hong Kong version of the ‘Of Course’ video trend, highlighting art, culture, food, adventure, and shopping in the series.

RESULTS

The videos garnered hundreds of thousands of views and enthusiastic feedback from Filipinos throughout the area.

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Details

Title:
Of Course in Hong Kong
Content Type:
Branded Content
Platforms:
Social Media
Deliverables:
12 x Social Promos

Credits

Director:
Vikash Autar
Cinematographer:
Zell Cheung
Editor:
Caius Chung
Colourist:
Chung Chow
Producers:
Emily Cheng

Client:
Hong Kong Tourism Board
Agency:
ANYDOKO Studios

SERVICES PROVIDED

Social Strategy, Creative, Writing, Casting, Directing, Film Production, Post-Production, Sound Mix, Publishing

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