Hong Kong Tourism Board
Wine and Dine
Brief
Hong Kong Tourism Board launched its famous Wine and Dine Festival. As the first instalment of the event post-covid the tourism board wanted to create a social campaign to produce lots of enthusiasm for the event.
Solution
The organisation’s creative agency, GREY, teamed up with us to create several social films that look at various perspectives of Hong Kong’s food and beverage scene. From inventive dishes that transform classics to energetic nightlife and dining with a harbour view, each of Hong Kong’s food and beverage staples was put on stage.
We created unique videos for different experiences. From gorgeous cooking films to videos that feel like you are navigating a map app. A blend of animation, compositing and cinematic filmmaking. As unique as Hong Kong’s dining scene.
All films were captured with the different social formats in mind so that optimal versions were created for TikTok, Instagram, Facebook, WeChat, YouTube and digital panels on Hong Kong’s MTR. The YouTube versions are displayed on this page.
RESULTS
The films were pushed out on the tourism board’s social channels and MTR advertising displays. They received millions of views.
