DBS
Portraits of Purpose
Brief
DBS Bank partnered with CNN Create to develop a series of films that would put a spotlight on the amazing work its clients do around Asia. The agency approached us to lead the project creatively around Asia and produce the Hong Kong film on the ground.
Solution
We worked with CNN and DBS to find truly inspiring stories connected to the bank. From a farmer in India who turned her life around by switching to organic cotton to a bird conservationist in Taiwan who makes sure birds thrive around a newly built solar power plant.