Breville creates high-quality kitchen appliances for consumers. After conquering the coffee industry the company was ready to entice tea lovers with its premium tea makers. We were asked to create a series of commercials that showcase the new product while not feeling like a traditional spot.
We created the ‘Get Loose’ series of commercials. The name is a wink to loose leaf tea which is what the machines specialise in.
The films utilised a composed music track to create a rhythmic experience that shows what it’s like to brew tea using the appliances. We used music, editing and punchy title animations to create spots that feel more like a music video than a commercial.