Breville

Get Loose

Brief

Breville creates high-quality kitchen appliances for consumers. After conquering the coffee industry the company was ready to entice tea lovers with its premium tea makers. We were asked to create a series of commercials that showcase the new product while not feeling like a traditional spot.

Solution

We created the ‘Get Loose’ series of commercials. The name is a wink to loose leaf tea which is what the machines specialise in.

The films utilised a composed music track to create a rhythmic experience that shows what it’s like to brew tea using the appliances. We used music, editing and punchy title animations to create spots that feel more like a music video than a commercial.


Details

Title:
Get Loose
Content Type:
Commercials
Platforms:
Online
Deliverables:
5 Commercials

Credits

Director:
Vikash Autar
Cinematographer:
Goldie Soetianto
Editor & Colourist:
James Gilligan

Client:
Breville
Agency:
Common Ventures

SERVICES PROVIDED

Creative, Scripting, Casting, Directing, Film Production, Post-Production, Sound-Mix