Airtasker allows users to post any sort of task and hire people to help them out. The company wanted to create engaging content for its social pages and its marketing team created a new campaign called ‘Awesome Tasks’. As part of the campaign, Airtasker posted a task asking help to find the best-fried chicken in Sydney. The lucky person they awarded the task to would get paid to eat fried chicken all day. We were asked to create engaging content around the campaign.
We created the ‘Airtasker Chicken Run’, a fun short-form video featuring Sydney’s best-fried chicken. Our team researched and partnered with the fried chicken restaurants in Sydney and created an action-packed itinerary. The production team worked on-site with the non-talent to get genuine reactions to create a fun video to promote Airtasker’s task while still providing a genuine review of the city’s top chicken spots.
The video performed well with over 100,000 views and received many positive reactions on Facebook and YouTube.