V Energy is one of Oceania’s most popular energy drinks. To compete with Red Bull the brand has positioned itself as an ambassador of everything dance music. Part of this endeavour is their partnership with music publication Stoney Roads. The brand and publication approached us to create a brand new music content series.
We created ‘En Route’ an online series that follows the world’s top dance music artists on the way to their concerts. As we provide a secret look into their preparations we learn more about their history and what inspires them.