Hainan Government

Hainan Creators

Uncovering the best of China’s Hainan Province.

SUMMARY

  • Hainan started a major push to put the tropical island on the tourism map
  • They had a specific interest in showing the best of the capital Haikou
  • They partnered with South China Morning Post as a publishing partner
  • We created an upbeat piece featuring locals as they showcase a diverse side of Haikou
  • The film was released on the SCMP channels and received thousands of views

Details

Title:
Hainan Creators
Content Type:
Online Branded Content
Platforms:
Facebook, YouTube, South China Morning Post
Deliverables:
1 Online Video

Services provided

Creative, Scripting, Casting, Directing, Film Production, Aerial Film, Post-Production, Sound-Mix

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INTRODUCTION

Hainan is a small tropical island off the coast of China. In recent years, Beijing has pushed for the island to become a prime holiday destination with the goal to make it the Hawaii of China. Its capital Haikou is growing quickly to become a destination that mixes traditional Chinese culture with the best beaches in China.

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CHALLENGE

Hainan is still distinctly Chinese. In terms of restaurants, bars and experiences there is very little to find online if you do not use WeChat and if you cannot read Chinese. We needed to present experiences for international travellers in a region that does not have a clear resource to find these.

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SOLUTION

We created the Hainan Creators film where we cast two Hainan locals to show off their home town. Together with them, we selected a range of unique places and experiences that would be interesting for visitors. From hipster cafés to local food experiences. The upbeat video covered a diverse range that would entice any visitor and that showed the spots only locals know about.

Credits
Creative Director:
Vikash Autar
Director:
Vikash Autar
Cinematographer:
Zell Cheung
Editor & Colourist:
Michael Thompson
Junior Producer:
Chelsea Li

Client:
Hainan Government
Publisher:
South China Morning Post
Agency:
ANYDOKO Creative Studios
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