Hong Kong Tourism Board

Hello HK!

Cheers Around Town
Unique Dining

Brief

With Hong Kong opening up to the world the Hong Kong Tourism Board launched its Hello Hong Kong campaign. They wanted to create content promoting typical and iconic Hong Kong food experiences.

Solution

We partnered with the organisation’s agency GREY to create several food and beverage social films.

We crafted videos that dive into the diversity of Hong Kong’s local cuisine and that explore iconic venues such as the local Cha Chaan Teng and Aqua Luna.

All videos were captured with the different social formats in mind so that ideal versions were created for the different sizing on TikTok, Instagram, Facebook, WeChat and YouTube.

RESULTS

The films were pushed out on the tourism board’s social channels and received millions of views. They were also played on digital panels across all of Hong Kong’s MTR stations.

Back

Details

Title:
Hello HK!
Content Type:
Social and Outdoor Commercials
Platforms:
Social Media and Outdoor
Deliverables:
2 Videos

Credits

Director:
Vikash Autar
Cinematographer:
Henry Lee
Editor:
Mart Sarmiento
Colourist:
Chung Chow
Producers:
Chelsea Li, AJ Chan, Tim Cheung

Client:
Hong Kong Tourism Board
Agency:
GREY.

SERVICES PROVIDED

Casting, Directing, Film Production, Post-Production, Sound Mix, Publishing

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Qantas

Sides of Singapore
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Jardine Restaurant Group

Joyful Meals