Hong Kong Tourism Board
With Hong Kong opening up to the world the Hong Kong Tourism Board launched its Hello Hong Kong campaign. They wanted to create content promoting typical and iconic Hong Kong food experiences.
We partnered with the organisation’s agency GREY to create several food and beverage social films.
We crafted videos that dive into the diversity of Hong Kong’s local cuisine and that explore iconic venues such as the local Cha Chaan Teng and Aqua Luna.
All videos were captured with the different social formats in mind so that ideal versions were created for the different sizing on TikTok, Instagram, Facebook, WeChat and YouTube.
The films were pushed out on the tourism board’s social channels and received millions of views. They were also played on digital panels across all of Hong Kong’s MTR stations.