Brand Hong Kong

Brief

With the pandemic shutting down the world, Hong Kong emerged as one of the few regions in the world where the virus was under control. The world had its eye fixed on the city to see how its covid strategy was so effective.

Brand Hong Kong and CNBC approached us to create a film that explored the city’s endeavours in fighting the virus.

Solution

We produced a film that looked at the city’s response from two different angles. The medical angle dove into the research and containment strategies by the city’s health department and the business angle explored how businesses were aiding the city by actively fighting the virus.