IGA
#IGALoveSongs
Brief
IGA is one of Australia’s top grocery chains. With Valentine’s Day around the corner, the supermarket conglomerate wanted to do something special for its customers.
Solution
We created the #IGALovesongs campaign. On Valentine’s Day customers could send a message about their loved one to the IGA social accounts. As the messages came in we created unique songs recorded live about their declaration of love.
