Jardine Restaurant Group
Joyful Meals
Brief
Jardine Restaurant Group operates Asia’s most popular fast-dining restaurants. Their brands include Pizza Hut, KFC, PHD and more. The brand was rebranding and asked us to create a film that would showcase the diversity of their restaurants and their goals for the future.
Solution
The group’s goal is to bring joy through food so we produced a brand video that is all about the experience of enjoying their food. We approached the brand piece as we would a television commercial and created a visually cinematic film that follows the story of different people and restaurants. No matter if you pick up your food, dine in with friends or receive a pizza delivery for movie date night on the couch, we showed that Jardine Restaurant Group provides you with joyful food every single time.
RESULTS
The film was published on the company’s new website and social channels. It was received with great positivity and is currently used to create more opportunities for the brand globally.
