Discovery Channel
Taste of Korea
Brief
The Korean Government launched a global campaign to promote kimchi. Together with an hour-long Documentary on Discovery Channel they also wanted to create a television commercial to advertise kimchi to the world.
Solution
Our Creative Director, Vikash Autar, worked with MKIM & CO and Discovery Channel to create a fast-paced television spot that features the most famous types of kimchi.
RESULTS
The commercial is currently on air around the world.
