Salesforce

State of Series

Brief

Salesforce is the world’s leading sales automation and CRM company. The company has lots of insights to share about marketing and sales and wants to educate its customers to be able to succeed in their sales and marketing journeys. After a recent rebrand, the business commissioned custom designs and characters that would become the design DNA of the brand. They approached us to use these existing assets and bring them to life in an animation series.

Solution

We used the high-quality assets and made them come to life through animation. Taking it to the next level by creating semi 3D versions of backgrounds and characters so Sales could educate their customers in their distinct style.


Details

Title:
State of Series
Content Type:
Explainer Videos
Platforms:
Online and Event
Deliverables:
Series of Explainer Videos

Credits

Creative Director & Director:
Vikash Autar
Design and Animation:
Lance Clayton
Producer:
Chelsea Li

Client:
Salesforce
Agency:
Mahlab

SERVICES PROVIDED

Creative, Directing, Design, Animation, Casting, Post-Production, Sound-Mix